Veriff announced a collaboration with Trustpilot to provide identity verification services to online consumer reviewers and to build an additional layer of trust within the community. Within the first few months of its collaboration with Veriff, Trustpilot has verified over 50,000 consumers on its platform.
Trustpilot links customers and companies, enabling customers to shop with confidence and enabling businesses to gather and interact with real-time customer feedback on the services they offer. Reviewers can use Veriff to verify their identity quickly, securely, and seamlessly. This assures other customers that they are dealing with real people, providing another ‘trust signal’ for those who visit the platform.
Carolyn Jameson, Chief Trust Officer at Trustpilot commented, “Reviews play a vital role when consumers use and buy services and products, especially online – which is why it’s crucial that people can trust what they see on our platform. Consumers within our own Trustpilot community have also voiced to us that given the level of concern about knowing who to trust online, they would be happy to provide reassurance for others by confirming their identity. This led us to introduce this option, which demonstrates that the review is from a real person, and as such provides another valuable trust signal to those looking at reviews.”
Veriff enables businesses to build trust with their customers by providing intelligent, accurate, and automated online IDV. Through machine learning and an intelligent decision engine, its identity verification platform can examine more than 10,000 different types of government-issued IDs from more than 190 countries in 45 different languages.
Janer Gorohhov, co-founder, and CPO of Veriff commented, “In today’s digital world, online trust is fragile, and digital fraud rates continue to rise. The rapid move toward digitization over the past couple of years has fundamentally changed the ways businesses and consumers interact online. At Veriff, we are committed to building infrastructure for trust online and are thrilled to partner with Trustpilot to provide consumers with our identity verification capabilities as part of our shared vision for increasing online trust and transparency.
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